THE ICONIC PODCAST
'How the Best Built Their Name, Brand, and Legacy'
The ICONIC Podcast: goes beyond the highlight reel. We dive deep with top performers, visionary founders, and game-changing leaders to uncover the mindset, moves, and moments that shaped their rise.
These are the raw, unfiltered conversations behind the public success the untold stories, pivotal lessons, and defining decisions that turned ambition into lasting impact. We explore the tension between vision and vulnerability, the crossroads where failure became fuel, and the strategic insights that drive today’s most iconic brands.
If you're building something that matters— not just for profit, but for purpose you’re in the right place.
We invite you to join us as a featured guest as we explore the future of marketing, one honest, transformative conversation at a time.
Meet Your Hosts
Jared Zuckerman
Who Am I
Hey, I’m Jared Zuckerman — Co-Founder and COO of Project ICON. While I’ve spent years as the frontman of the band Dear Youth, touring across North America and connecting deeply with audiences, I’ve always preferred to play a quieter role when it comes to business. No flashy personal brand. No chasing likes. Just building systems that scale.
I launched Codex, a white-label SaaS platform that grew to tens of thousands of users and over eight figures in revenue—all without a sales team.
Our growth came through licensing, referrals, and strategic partnerships. Every agency that licensed our tech brought in clients who traced back to us. That became my model: build scalable systems, create meaningful relationships, and let referrals do the heavy lifting.
Justin Heuff
Who Am I
Hey, I’m Justin Heuff—founder of Project ICON and a serial entrepreneur who scaled multiple 7-figure businesses by mastering one thing: strategic visibility.
I’ve helped hundreds of agency owners, consultants, and founders go from overlooked to in-demand using the exact systems I built to grow my own companies—referral partnerships, authority-driven branding, podcast networking, and a credibility engine that doesn’t rely on becoming an “influencer.”
Chad Durfee
Who Am I
Hey, I'm Chad Durfee, co-founder of Project ICON, and I'm the behind-the-scenes referral wizard trusted by industry leaders like Russell Brunson, Rudy Mawer, Tai Lopez, and even several Fortune 100 companies.
With a background in behavioral psychology and a track record of building and selling five 7-figure companies—without relying on ads or algorithms.
Chad has mastered the art of engineering trust at scale. His systems turn expertise into influence by creating psychology-driven referral engines that generate warm leads who trust you before you ever speak.
His latest bestseller, The Evolution of the Referral, reveals how AI is reshaping how trust is built—and how to stay ahead of the curve.
Want To Connect With
Jared Zuckerman,
Justin Heuff & Chad Durfee
before your interview?
